This blog post is a recap from the webinar “Compassion Unveiled: Stories of End-of-Life Caregivers and How to Build the Workforce” You can register for the next webinar here.
In the highly competitive landscape of healthcare recruitment and retention, two organizations stand out with their innovative approaches: Care Hospice and Empath Health. Both entities have taken distinctive paths to attract and retain top talent, focusing on emotional engagement, comprehensive benefits, and fostering a culture of recognition and growth. This blog post delves into their strategies, offering insights and inspiration for other organizations in the hospice and home care sector.
Care Hospice: Emotional Engagement and Holistic Benefits
Care Hospice has redefined job postings by infusing them with emotionally resonant language, emphasizing the impact and importance of each role in patient and family care. This approach not only stands out in the job market but also resonates deeply with potential candidates seeking meaningful work.
Beyond conventional benefits, Care Hospice offers extensive support for professional growth, including tuition and certification reimbursements. They recognize the importance of overall well-being, providing wellness reimbursements and a robust clinical onboarding program for new hires. Emphasizing mental health support, especially in the challenging realm of end-of-life care, Care Hospice offers grief support groups and counseling services.
Their retention strategies are equally innovative, with personalized acknowledgments of staff milestones, annual performance reviews, and a points-based rewards system. Care Hospice's approach culminates in a work culture that not only attracts but nurtures and retains its workforce.
Empath Health: Empowering Employees and Fostering Inclusivity
Empath Health's strategy pivots around the 'Centers of Excellence,' which focuses on training, culture, communication, diversity, equity, and inclusion. This initiative serves as a resource hub, providing coaching and intentional feedback, underlining their commitment to employee development.
Empath Health's 'Colleague Advocate' system and 'Empathy Walks' initiative enable a deeper understanding of employees' daily experiences, promoting empathy and work-life balance. Their focus on 'Impact Branding' and a data-driven culture aims to make Empath Health an employer of choice, where staff feel a deep connection to their work and the organization.
Recognition at Empath Health takes a creative turn with the 'Medal Program,' celebrating outstanding contributions, and a virtual platform for wider acknowledgment. Investing in tools to reduce administrative tasks underscores their commitment to focusing staff efforts on patient care.
Leveraging Technology to Drive Culture
Empath Health also has a virtual platform for staff retention. According to Rhonda Sanders-Allamon, Chief Access Officer, “We live in a data-driven culture, focused on analytical thinking and data analysis. We have seen a big difference in employee retention and recognition with CoachUp Care. It has been fantastic.”
Want more examples of CoachUp Care in action? Learn how a large home care network leveraged CoachUp Care to enhance revenue and relationships.
Wrap Up
Care Hospice and Empath Health have each carved a unique path in the realm of healthcare recruitment and retention. Their strategies, centered on emotional engagement, access to technology, and a culture of recognition, provide valuable lessons for any organization looking to improve its workforce management.
This blog post is a recap from the webinar “Compassion Unveiled: Stories of End-of-Life Caregivers and How to Build the Workforce” You can register for the next webinar here.
