A recent Home Health News article revealed a concerning trend: after a three-year decline, home care turnover soared to 77% in 2022. This spike underscores the urgent need for home care agencies to rethink their strategies as they are currently turning away 89% of care due to a caregiver shortage.

 

 

What caught our attention, however, was the discrepancy in turnover rates based on recruitment sources. The article highlighted myCNAjobs, part of the MissionCare Collective, where turnover rates mirrored those of employee referrals, traditionally the industry's lowest. Moreover, turnover was 15% less among caregivers recruited through myCNAjobs compared to those hired from Indeed.

 

From an investment perspective this is big news, considering the cost of losing one caregiver employee is $4,000. This means that an agency solely using Indeed would spend $60,000 more for every 100 hires versus sourcing caregivers on myCNAjobs due to higher churn.  

 

"The reality is that good recruitment equals multiple channels," says Brandi Kurtyka, CEO of MissionCare Collective. "In this industry, you can leave no stone unturned, she adds. That being said, we're thrilled to see that by engaging the caregivers in our own care community, it's netting the most important results for our clients - more care delivered." 

 

Additionally, there's never been a better time to engage your team. According to CoachUp Care, engaged caregivers that are connected to their company and each other turnover 400% less than their peers. The CoachUp Care framework provides a turnkey solution for agencies to easily get their team to connect, stay connected, and get ahead of turnover before it happens. 

 

Want to reduce turnover? We invite you to be our guest:

 

Recruit Caregivers That Turn Less: myCNAjobs

Retain Caregivers That Drive More Revenue: CoachUp Care