ST. PETERSBURG, FL — CoachUp Care, a MissionCare Collective Company, and AlayaCare, a global technology platform for home and community-based care, announce a strategic integration to help home care agencies stabilize their workforce. This collaboration addresses the pressing challenges encountered within the sector, characterized by workforce shortages and financial hardships for direct care workers.
Agencies are forced to turn away cases due to a lack of available employees while direct care workers—53%—rely on public assistance and are struggling to make ends meet, highlighting the pressing need for change.
"Many home care workers report their boss is the scheduler, and although extremely connected to the clients they serve, they are often disconnected from their companies and coworkers," says Brandi Kurtyka, CEO of MissionCare Collective.
CoachUp Care introduces a transformative approach through a 15-minute-per-day framework and user-friendly technology, fostering the cultivation of a thriving virtual company community. This inclusive framework encompasses team competitions, dynamic recognition and rewards programs, video and status updates, interactive polls, milestone reviews, pulse surveys, comprehensive training, and AI-powered workforce scorecards. In approximately 90 days, companies can anticipate a remarkable decline in turnover, resulting in a substantial boost of engaged employees by 4-6 times.
The integration with AlayaCare facilitates seamless synchronization of employees and offers automated recognition for pivotal milestones and core behaviors, including picking up additional shifts and perfect attendance.
“We are thrilled to partner with CoachUp Care in this transformative integration, as it signifies our joint commitment to revolutionize the home care workforce experience. By streamlining operations and providing innovative tools, we seek to alleviate the challenges faced by home care agencies and the dedicated direct care workers they employ,” says Adrian Schauer, CEO and Founder of AlayaCare.
“Our goal is to make employment in the home care sector a more attractive and rewarding profession, where caregivers feel valued and supported. Through this partnership, we aspire to reduce turnover rates, enhance job satisfaction, and ultimately improve the overall quality of care delivered to those in need. Together, we are taking a significant step towards ensuring that the individuals who provide essential home care services are better equipped, more engaged, and able to provide the highest level of care to our communities.”
The integration of CoachUp Care and AlayaCare marks a pivotal juncture in reshaping the home care workforce landscape. Together, these entities endeavor to engender a more cohesive, engaged, and flourishing industry.
About MissionCare Collective
The parent company of myCNAjobs and CoachUp Care, MissionCare Collective brings people together to change the culture of care. MissionCare Collective is a mission-driven organization that works to elevate and support caregivers so older adults and people with disabilities get access to quality care to achieve their best health. Annually, they connect over 3 million care workers to jobs, training, and resources and serve 8k+ healthcare providers nationwide through their suite of recruitment and retention tools. To learn more, visit missioncare.com.
About AlayaCare
AlayaCare is an end-to-end software platform for public, private, non-profit, and community home-based care organizations that manages the entire client lifecycle, including needs assessments, care plans, scheduling, visit and route optimization, and visit verification. Founded in 2014 with over 600 employees, AlayaCare combines traditional in-home and virtual care solutions that enable care providers to lower the cost of care and achieve better outcomes for their clients. For more information, visit: AlayaCare.com.
