In today’s fast-paced care industry, leaders don’t always have time to sit through lengthy webinars or deep-dive reports. That’s why we've launched '2 Minutes to Innovate'—a new video series delivering bite-sized, impactful insights from top industry leaders. In just two minutes, these thought leaders will share actionable strategies, fresh perspectives, and innovative solutions to help home care agencies thrive.
For our next episode, we’re thrilled to feature Brandi Kurtyka, CEO of MissionCare Collective. Brandi is a distinguished expert in workforce development, home care, senior living, and the recruitment and retention of front-line healthcare workers. Leading the largest caregiver community in the nation, Kurtyka has relentlessly dedicated the past decade to advancing and uplifting the care industry.
What’s on the Horizon for Home Care in 2025?
We asked Brandi one crucial question: “What’s something home care leaders need to have on their radar in 2025 to grow?” Her insights provide a fresh take on what’s ahead, helping agency owners stay ahead of the curve.
🚀 Watch the episode now to hear Brandi's expert advice and discover how you can position your agency for success this year.
Why '2 Minutes to Innovate'?
This series was designed with busy leaders in mind. Whether you’re tackling workforce challenges, enhancing care delivery, or reimagining operational strategies, these short videos will provide the knowledge and inspiration you need to make an impact—without taking up your entire day.
Stay tuned for future episodes featuring top industry voices sharing their best insights in under two minutes. Because sometimes, a single idea is all it takes to spark meaningful change.
📢 We’d love to hear from you! What’s a topic or challenge you’d like to see covered in an upcoming episode? Drop a comment or reach out—we’re shaping this series with you in mind!
#HomeCare #Innovation #Leadership #2MinutesToInnovate
Here is the full transcript.
"Let's talk about a powerful but often overlooked opportunity to innovate your internal operations, and more specifically, your recruiters. Most recruiters are measured by volume, how many applicants they generate, how many interviews they schedule, how fast they can send offer letters. But here's the problem most caregivers turn over in the 1st 90 days. And no one really owns that part of the process.
Think about it. We celebrate when someone's hired, but what if they don't show up to orientation? What if they quit after one bad shift? We all know that happens all too often. If your recruiter isn't accountable beyond the hire, are we missing the mark as an industry?
Real innovation means shifting from hiring fast to hiring smart. What if recruiters were measured by who stays? Not by who starts. Think about that for a minute. What if they were trained to spot not just availability, but alignment? What if they were empowered to work cross functionally to get the right person to the right shift, and they actually stay for 90 days.
That shift, owning outcomes, not just offers, is where quality actually can be quantity, and that's the holy grail of workforce stability. So if you're thinking about innovation, don't just look outside. Our opportunity is to look inside."
